Current:Home > MyBurley Garcia|Tiger Woods leaves 27-year relationship with Nike, thanks founder Phil Knight -FinanceMind
Burley Garcia|Tiger Woods leaves 27-year relationship with Nike, thanks founder Phil Knight
PredictIQ View
Date:2025-04-07 12:37:41
In men's golf,Burley Garcia over the last quarter-century, there has been one constant in the arms race in apparel and brand recognition: megastar Tiger Woods and his long-standing relationship with Nike.
That is all coming to an end.
On social media Monday morning, Woods announced the end of a 27-year relationship with Nike, thanking the company's founder Phil Knight and hinting to a potential future announcement in Los Angeles.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said Monday in a statement. "The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA!"
What did Nike say about Tiger Woods split?
Woods had been non-committal in mid-December about a possible split with the brand, answering "I’m still wearing their product" to a pair of questions posed at a news conference during the recent PNC Championship.
Nike confirmed the news with a post on its Instagram account: "Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge we’re grateful."
Woods' split with Nike leaves a massive void in the market; he had been a brand ambassador for Nike since 1996, when he was 20 years old. Then, upon turning pro, Woods signed a five-year, $40 million contract with Nike after his standout run as an amateur.
At the time of the deal, Knight lauded Woods as a generational, game-changing athlete.
"The world has not seen anything like what he’s going to do for the sport," Knight said at the time. "It’s almost art. I wasn’t alive to see Claude Monet paint, but I am alive to see Tiger play, and that’s pretty great."
With Woods as the face of its golf line, Nike's growth exploded, becoming a leading global brand in golf apparel behind the popularity of Woods' spikeless shoes. Nike also designed a series of clubs that Woods used, though the company stopped manufacturing clubs and golf balls in 2016.
In recent seasons, Woods has played with TaylorMade clubs, Bridgestone golf balls and, for almost two years, he has worn FootJoy shoes while on the course. Despite that, Woods has continued to wear Nike clothing while playing.
Woods, 48, may return to competitive golf at the Genesis Invitational, which is scheduled to begin Feb. 15 at Riviera Country Club in Pacific Palisades, California. He's the tournament host at the event and Woods had said he plans to play in one event each month.
Contributing: Adam Woodard and Adam Schupak, Golfweek
veryGood! (3156)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- 'Snow White' first look: Disney reveals Rachel Zegler as live-action princess, delays film
- In Myanmar, a Facebook post deemed inflammatory led to an ex-minister’s arrest
- Thousands of Ukrainians run to commemorate those killed in the war
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Thousands rally in Pakistan against Israel’s bombing in Gaza, chanting anti-American slogans
- Erdogan opts for a low-key celebration of Turkey’s 100th anniversary as a secular republic
- Matthew Perry's Friends Family Mourns His Death
- Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
- An Alabama Coal Plant Once Again Nabs the Dubious Title of the Nation’s Worst Greenhouse Gas Polluter
Ranking
- From family road trips to travel woes: Americans are navigating skyrocketing holiday costs
- 'Wait Wait' for October 28, 2023: With Not My Job guest Bernie Taupin
- Man sentenced to jail in Ohio fishing tournament scandal facing new Pennsylvania charges
- What is a walking school bus? Hint: It has no tires but lots of feet and lots of soul
- Nearly 400 USAID contract employees laid off in wake of Trump's 'stop work' order
- Pregnant Kourtney Kardashian Recreates One of Kim Kardashian's Most Iconic Looks for Halloween
- African tortoise reunites with its owner after being missing for 3 years in Florida
- Thank you, Taylor Swift, for helping me dominate my fantasy football league
Recommendation
Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
Residents of Maine gather to pray and reflect, four days after a mass shooting left 18 dead
Should Oklahoma and Texas be worried? Bold predictions for Week 9 in college football
North Dakota police officer fired for injuring suspect gets probation after changing plea
The 401(k) millionaires club keeps growing. We'll tell you how to join.
Colombian police continue search for father of Liverpool striker Díaz
Diamondbacks' Ketel Marte breaks MLB postseason hitting streak record
Alabama’s forgotten ‘first road’ gets a new tourism focus