Current:Home > FinanceChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -FinanceMind
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-14 05:05:40
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (81742)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Warming Trends: Chilling in a Heat Wave, Healthy Food Should Eat Healthy Too, Breeding Delays for Wild Dogs, and Three Days of Climate Change in Song
- Hurricane Michael Hit the Florida Panhandle in 2018 With 155 MPH Winds. Some Black and Low-Income Neighborhoods Still Haven’t Recovered
- Ted Lasso’s Brendan Hunt Is Engaged to Shannon Nelson
- Former longtime South Carolina congressman John Spratt dies at 82
- Warming Trends: How Hairdressers Are Mobilizing to Counter Climate Change, Plus Polar Bears in Greenland and the ‘Sounds of the Ocean’
- Robert De Niro Mourns Beloved Grandson Leandro De Niro Rodriguez's Death at 19
- You Don’t Need to Buy a Vowel to Enjoy Vanna White's Style Evolution
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Amy Schumer Crashes Joy Ride Cast's Press Junket in the Most Epic Way
Ranking
- Trump invites nearly all federal workers to quit now, get paid through September
- Why does the U.S. have so many small banks? And what does that mean for our economy?
- Sinkholes Attributed to Gas Drilling Underline the Stakes in Pennsylvania’s Governor’s Race
- CNN announces it's parted ways with news anchor Don Lemon
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- Rediscovered Reports From 19th-Century Environmental Volunteers Advance the Research of Today’s Citizen Scientists in New York
- Warming Trends: Weather Guarantees for Your Vacation, Plus the Benefits of Microbial Proteins and an Urban Bias Against the Environment
- Taylor Swift Jokes About Apparent Stage Malfunction During The Eras Tour Concert
Recommendation
Grammy nominee Teddy Swims on love, growth and embracing change
SVB, now First Republic: How it all started
SpaceX wants this supersized rocket to fly. But will investors send it to the Moon?
Lindsay Lohan's Totally Grool Road to Motherhood
This was the average Social Security benefit in 2004, and here's what it is now
Warming Trends: Chilling in a Heat Wave, Healthy Food Should Eat Healthy Too, Breeding Delays for Wild Dogs, and Three Days of Climate Change in Song
Maryland and Baltimore Agree to Continue State Supervision of the Deeply Troubled Back River Wastewater Treatment Plant
Pregnant Kourtney Kardashian Showcases Baby Bump in Elevator Selfie